[OP-ED] "thisisneverthat" Spring '17 Collection

Matt Maraia, Feb. 24, 2017, 2:46 p.m.

One of my favorite apparel brands just dropped their latest range of good for Spring. Thisisneverthat has been on my radar for sometime now and with each collection their growth shines through.

Taking a trip to sunny California, thisisneverthat shot their Spring ‘17 lookbook with plenty of beach backdrops. Included in the collection are a range of vivid colors and bold patterns which covers everything from lightweight shorts, bomber jackets, flannels, fleece and tees.

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